The problem
What MSC was hired to solve
Lebanon's ride-hailing options were inconsistent, with patchy driver vetting and no dependable account recovery — riders often fell back to informal taxis with no trip record.
The approach
How we built it
We built Yala Ride as a dedicated mobility brand with a phone-first sign-in, a self-serve password reset path, and a vetted driver network behind it. The same operational standards used across the MSC group — KYC procedures, published policies, and a single support channel — are applied to both riders and drivers.
The outcome
What we shipped
Ride-hailing platform with a vetted driver network and live trip tracking. The product is live under the Yala Ride brand and is operated by MSC Services as part of its ongoing portfolio.
Screenshots
Yala Ride in action
A look at the live product across the screens that matter most.
