MSC
About MSC Services
Three approved descriptions of MSC Services. Use the variant that fits your space.
Long
MSC Services is a Delaware-based digital holding company that designs, builds, and operates consumer apps across finance, mobility, travel, hospitality, and real estate. Through its portfolio brands — including MSC Financial, MSC Pocket, MSC International, Yala Ride, Travel Dream, Travel Dream Hotel, MSC Properties, MSC Mining, and Student Life — the company partners with founders to launch new ventures and scales existing platforms across Lebanon, the wider MENA region, and worldwide. MSC Services operates with published KYC/AML procedures, transparent customer support, and a fully bilingual (English / Arabic) experience across its public surfaces.
Medium
MSC Services is a Delaware-based digital holding company building and operating nine consumer brands across finance, mobility, travel, hospitality, and real estate — partnering with founders to launch new platforms in Lebanon, MENA, and globally.
Short
MSC Services is a Delaware-based digital holding company operating consumer apps in finance, mobility, travel, hospitality, and real estate.
Leadership
Available for interviews on financial inclusion in MENA, multi-brand operations, and consumer fintech.
Chief Executive Officer, MSC Services
Lina leads MSC Services' multi-brand strategy from the company's Berlin headquarters. She speaks on cross-border expansion in MENA, the group's bilingual (EN/AR) product roadmap, and how MSC builds consumer technology for the diaspora and home markets.
Direct contact
press.lina@mscservices.de
Head of MSC Financial
Karim oversees MSC Financial's consumer fintech products. He is available for interviews on KYC/AML compliance in Lebanon and the wider MENA region, cross-border transfers, and the realities of digital onboarding for unbanked and underbanked users.
Direct contact
press.karim@mscservices.de
Communications Lead, Yala Ride
Maya is the press contact for Yala Ride. She speaks on ride-hailing safety standards, driver vetting and training, surge and pricing transparency, and on-demand mobility across Beirut, Tripoli, and other Lebanese cities.
Direct contact
press.maya@mscservices.deBrand assets
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Arabic
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Recent news
Coverage and announcements from MSC Services and its brands.
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Get in touch
For interview requests, executive comment, or asset access — please email the press team. We respond within one business day.
MSC Services is a Delaware-based digital holding company that designs, builds, and operates consumer apps across finance, mobility, travel, hospitality, and real estate.
